Sheila Joy
The executive board of the National Association of Sewer Service Companies (NASSCO) has announced the appointment of Sheila Joy as its new executive director, effective April 2, 2018.
Joy will report to NASSCO’s Board of Directors and lead NASSCO in its ongoing mission to set standards for the assessment, maintenance and rehabilitation of underground infrastructure and to assure the continued acceptance and growth of trenchless technologies.
“Last fall, in an effort to measure NASSCO member satisfaction levels, among other things, I conducted research to uncover what contractors care about most,” said Joy. “The findings revealed that issues such as safety, hiring and retention, succession planning, making payroll, and efficiently running their businesses, among other concerns, top the list of what keeps contractors up at night. I believe that in addition to the technical support, education and high standards NASSCO delivers, it is also our responsibility to provide business information, education and general support to help contractors work more efficiently day-to-day.
“We believe the time is right to take NASSCO to the next level,” said Pete Kurz, current NASSCO president. “We have seen strong momentum built over the years through the unique skills and talents provided by our past executive directors. While we interviewed many highly qualified candidates, we concurred that Sheila’s experience and industry relationships will best help NASSCO’s board, staff and committees accomplish those specific goals.”
Two of the main criteria for the executive director position include an extensive knowledge of the trenchless technology industry and solid experience in the efficient management of a small business. Joy brings both to her new role.
“My intention is to listen more to member contractors and work to provide them with some of the resources they need to succeed,” Joy continued. “It’s through their success that the rest of our industry—including suppliers and manufacturers, engineering companies, the utility owners and, ultimately, our local communities—will grow and thrive. I am extremely honored and humbled by the trust NASSCO’s Executive Board has demonstrated in appointing me to this role and look forward to using this opportunity to build greater awareness for NASSCO and all that it has to offer.”
“Sheila has successfully run her own marketing communications firm, New Phase Marketing, Inc., since 1999,” added Tim Vivian, incoming NASSCO president for 2018. “Her client base has run the gamut from CIPP equipment and liner manufacturers, to chemical root control, grouting and pipe bursting suppliers to extensive work with a variety of contractors including Pro Pipe, Visu-Sewer and Compliance EnviroSystems, among others. She has also worked directly with NASSCO for more than 10 years developing technical articles and case studies on literally every trenchless technology. Sheila’s unique blend of effectively managing a small business with sound, fiscal responsibility and thoroughly understanding the needs of our industry make her a perfect fit.”
From 2012-2015, Joy worked as director of advancement for Jill’s House, a registered 501c3 organization located in McLean, Virginia, which provided her with insight into the roles and responsibilities of non-profit leadership. She also is a current Board Member of Every Generation Ministries, a non-profit organization in Temecula, California. Since 2015 Sheila has served as Director of Sales and Marketing for Hoffman Southwest Corp. (HSW) in Mission Viejo, California. HSW divisions include Professional Pipe Services (Pro Pipe), as well as a network of 12 Roto-Rooter franchise operations and Western Drain Supply, a wholesale distributor of plumbing products and supplies. “My time with HSW really helped me gain first-hand, inside knowledge of what matters most to contractors in this industry,” shared Joy. “Further, it allowed me to better understand the unique needs of larger contractors such as Pro Pipe, as well as the smaller plumbing companies who are equally important in their contributions to the rehabilitation of our failing infrastructure.”
Established in 1976 to represent contractors, the National Association of Sewer Service Companies (NASSCO) sets standards for the assessment, maintenance and rehabilitation of underground infrastructure through the development of specifications, information sharing through committee participation, and training programs such as PACP (Pipeline Assessment Certification Program) and ITCP (Inspector Training Certification Program). Focusing on trenchless, or “no-dig” technologies, NASSCO is also committed to ensuring the continued acceptance and growth of trenchless technologies through education, public relations, conference participation and member ambassador programs.
