Badger Opens New Customer Experience Center

Last week, Badger Meter announced the opening of its new Customer Experience Center (CEC) located at its corporate headquarters in Milwaukee.Badger

The new $5.5 million, 38,000 sq-ft facility showcases the company’s technology, broad flow measurement product line and commitment to sustainability, and includes the largest indoor flowmeter testing facility in North America. The CEC also features a 300-seat auditorium and several training and conference rooms.

“The new Customer Experience Center shows how we can meet the flow measurement needs of our municipal water and flow instrumentation customers through an interactive experience focused on products, markets and capabilities,” said Richard A. Meeusen, chairman, president and CEO of Badger Meter. “We want customers to see how our products are made and tested and why they are the best in the market.”

The theme of “Every Drop Counts” greets visitors to the center and highlights Badger Meter’s commitment to helping customers measure and monitor their sustainability initiatives, achieve process efficiencies and conserve natural resources. Interactive touch-screen stations demonstrate how Badger Meter products enable customers to “Measure What Matters,” in key markets including municipal water, HVAC, chemical, food & beverage and oil & gas. Short videos tell the Badger Meter story from the perspective of its water utility and flow instrumentation customers and also describe the metering technologies used to monitor the company’s water usage and water conservation initiatives at its Milwaukee headquarters.

In addition to learning more about the company’s product portfolio, customers can also tour the indoor flowmeter testing facility used for product development and product testing.

“Our engineering and testing capabilities are the foundation of our industry leadership,” said Meeusen. “They ensure the accuracy and reliability of our products and the high quality of our manufacturing.”

The new CEC will be used for customer meetings, training sessions and conferences, as well as for employee meetings, tours and local events. The renovation of existing space for the new facility also included creating a fitness center for company employees.

“Badger Meter has been headquartered in Milwaukee since its founding in 1905,” added Meeusen. “We believe our investment in the new CEC is an investment in our company and our community that will benefit our customers, employees and shareholders for many years to come.”

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