Aquarius Spectrum unveils AQS branding

Aquarius Spectrum has announced the launch of its new brand identity as AQS, which the company said is a major step forward in its mission to revolutionize water network management.

Following its acquisition by Aliaxis in 2022, AQS has embraced a new strategic direction focused on enhancing water conservation and delivering unparalleled leak management solutions to water utilities globally. This newly crafted identity manifests our intent to echo the user-friendly and straightforward nature of our high-performance leak management solutions in our visuals, encapsulating the essence of simplicity and efficiency that AQS embodies.

“Our rebranding to AQS marks a key moment in our journey, as we steer toward empowering water utilities with innovative solutions that conserve our precious water resources for present and future generations,” said Koen Verweyen, CEO of AQS. “Our affiliation with Aliaxis opens a realm of opportunities for innovation and collaboration, allowing us to offer high-performance leak-management solutions that not only drive substantial Return On Invest for our clients but also solidify our role as water stewards.”

AQS said the visual identity represents the company’s integrated approach to water loss management, symbolizing a transformation that aligns with our core strengths of innovation, expertise and reliable partnership.

“Our mission will continue to massively reduce non-revenue water and prolong the lifecycle of water infrastructures. The introduction of our new visual identity aligns our outward image with our internal narrative, simplifying our brand and preparing us for future technological and market advancements,” added Verweyen.

AQS said its rebranding will reflect its commitment to the digitalization of the water industry, aiming to be a reliable partner for water utilities and industry players navigating the complex path of digital transformation. With a focus on reducing brand complexity and aligning with future technology and market developments, AQS strives to expand its reach, eco-partnering with private companies and utilities dedicated to water preservation.

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