Seizing Digital Adoption in Water

By Jeff Lipton

Challenges Due to COVID-19

As a recent McKinsey study points out, many professional organizations have excess structural capacity due to reduced demand from the COVID-19 crisis. There is an urgent need to rightsize the capital base of operations and convert fixed costs to variable costs as much as possible. For the water utility industry, which has an inherently high degree of fixed costs, this presents a particularly unique challenge, but also an opportunity of unprecedented scale.