Research shows most Americans unaware of daily water use

According to new research conducted by global research agency Opinium on behalf of American Water, Americans underestimate the amount of what they use daily by 90 percent.

Most believe they use less than 100 gallons of water each day, when the actual number is more than 2,000 gallons on average (according to Water Footprint Network). This figure considers the water consumed by individuals directly (e.g. dishwashing or watering the lawn) and indirectly (e.g. the water required to produce food). With the majority of Americans underestimating their own personal water usage, the study also found a lack of awareness for water consumption in specific areas of their lives as well.